Written By: Michael Gardon
Alexis Grant is founder & CEO of They Got Acquired, a media company that helps entrepreneurs sell online businesses.
Previously, she was EVP of Content at The Penny Hoarder, a personal finance media brand, where she worked alongside the founder as the third employee to scale the company’s content operations. She also founded The Write Life, an online community for writers she sold in 2021.
Lexi began her career as a reporter at the Houston Chronicle and U.S. News & World Report, before growing a boutique content marketing agency, which was acquired by The Penny Hoarder in 2015. She lives with husband and two young kids in Harpers Ferry, WV.
IN THIS EPISODE, YOU’LL LEARN:
-
Alexis Grant’s background
-
The process of switching to content marketing agency - how Alexis made this choice
-
How Alexis got her first client
-
How Alexis decided what to blog about
-
The process and journey of getting bought out by The Penny Hoarder
-
Why Alexis chose to leave The Penny Hoarder
-
The process of selling The Write Life
-
How Alexis managed her various transitions with freelancing and consulting
-
They Got Acquired
- How Alexis started this business
- How she decided this is what she wanted to do
- What you can learn by checking out They Got Acquired
-
What Alexis has learned about how people approach risk when speaking with business owners
HELP US OUT!
Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it.
BOOKS AND RESOURCES:
- “I feel like as a society, we have come up with the kind of dumb idea that you’re more secure in a full time job. In reality, that means all of your eggs are in that one basket.” - quote from Alexis
- Atomic Habits by James Clear - what Alexis is currently reading
- One piece of advice from Alexis - “Try a lot of different things. You might try something that you didn’t expect to like and end up enjoying it.”
- Connect with Alexis on They Got Acquired, her personal site and Twitter.
