Learn about the essential requirements, obligations, responsibilities, and skills that are helpful in a communications manager’s job description.
A communications manager oversees an organization's internal and external communications. They are crucial in crafting effective messaging to various stakeholders, including employees, customers, media, and the public. Their responsibilities typically include managing public relations, marketing communications, and more to maintain a positive brand image for a company.
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Communications Manager Job Description Template
Are you a skilled communicator passionate about crafting compelling messages for businesses? If so, we have an exciting opportunity for you to join our team as a communications manager! We're seeking an experienced communications manager to oversee our internal and external communications efforts. As a communications manager, you're vital to shaping our brand image and creating effective communication strategies to support our organizational goals. Our ideal candidate has a degree in marketing or communications, is used to working on large teams, and is a self-starter.
Communications Manager Responsibilities
- Develop communication strategies that align with organizational objectives
- Create content, including press releases, website content, social media posts, and newsletters
- Ensure branding consistency across all communication platforms
- Build relationships with media outlets, industry influencers, and stakeholders
- Identify and manage potential communication issues and crises
- Coordinate and oversee the production of all marketing materials, including brochures, presentations, and promotional videos
- Collaborate with internal teams to gather information and generate ideas
Communications Manager Requirements
- Bachelor's degree in communications, journalism, or a related field
- Experience in a communications-related role, 3+ years of experience is preferred
- Excellent written communication skills
- Strong knowledge of communication channels, including traditional media, digital platforms, and social media
- Experience in managing media relations
- Exceptional organizational and project management skills,
- Proficiency in using communication and design software like Adobe Creative Suite and Microsoft Office
Communications Manager Duties And Responsibilities
Create content including, website content, social media posts, press releases, and newsletters
Communications managers are responsible for creating content such as website copy, social media posts, press releases, newsletters, and email marketing. Communications managers should be comfortable with versatility. What they create is important for engaging with the target audience, promoting brand awareness, and conveying key messages. A communications manager should possess excellent writing and storytelling skills.
Collaborate with internal teams to gather information and generate ideas
Collaboration is key for a communications manager. They must work together with internal teams to gather information and generate ideas for new content and how to improve current communications efforts. This means they need to have strong interpersonal and collaboration skills, the ability to maintain and sustain relationships with coworkers, and good research skills.
Identify and manage potential communication issues and crises
Communications managers must also identify potential communication issues and crises to protect a company’s reputation. Problem-solving is essential to this responsibility, along with being able to think and react quickly to emergencies. People in this role should have experience in crisis communications and be able to remain calm under pressure.
Develop communication strategies that align with organizational objectives
To stay aligned with organizational objectives, communications managers must carefully develop communication strategies that reflect a company’s goals, mission, and objectives. Maintaining consistent messaging is important for this responsibility, along with possessing strategic thinking and analytical skills. They should also be able to measure the effectiveness of these strategies.
There are many high-paying jobs in communications. Check out our guide to the best careers in communications.
Build relationships with media outlets, industry influencers, and stakeholders
A company’s reputation partially depends on how it presents itself. When communications managers build relationships with media outlets, industry influencers, and stakeholders, they secure a positive reputation for the company and establish credibility. To do this, they should be skilled in managing media inquiries, have strong networking skills, and have excellent communication abilities.
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Communications Manager Salary And Job Outlook
Median National Salary: $85,857/year
Education Required: Bachelor’s degree in communications, journalism, or related field
Number of Jobs: 114,300
Job Growth 2022 – 2032: 6%
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The Bottom Line
If you’re interested in applying for jobs as a communications manager, check our list of the best free job posting sites to help start your search. If you want to add a communications manager to your team, post your job description on ZipRecruiter!
