Kasey Jones is a renowned personal brand consultant, business growth strategist, and advocate for personal and professional empowerment. She specializes in transforming overworked and underpaid solopreneurs into profitable CEOs of businesses they love, using a bespoke blend of strategy, branding, systems, and mindset development.
With nearly two decades of experience in early-stage growth strategy, B2B sales, demand generation, personal brand development, and relationship building at scale, Kasey excels at helping CEOs and C-suite executives amplify their unique strengths to drive business growth and build impactful brands.
Over the years, Kasey has collaborated with startups like Sila, Ripcord, and Dealpoint (acquired by Clari), and has worked alongside brands such as Gwen Stefani’s GXVE, accelerators like PIE, and venture capital firms like True Venture Partners. Her expertise has guided hundreds of entrepreneurs, executives, and teams in finding their authentic voice, building authority, and reshaping their professional journeys to achieve more income, meaning, and purpose.
Kasey’s guiding principles—empathy, generosity, resilience, honesty, and a commitment to doing the hard work—are at the core of her coaching philosophy. She believes in the power of authenticity and vulnerability, encouraging her clients to embrace their unique stories and transform them into powerful tools for connection and growth.
IN THIS EPISODE YOU'LL LEARN:
(01:53) Mike explains his coaching philosophy aimed at helping professionals gain independence from corporate constraints and introduces his guest, Kasey Jones.
(04:30) Mike outlines Kasey’s professional background, highlighting her transition from a corporate employee to an empowering coach for solopreneurs.
(07:09) Kasey discusses her personal transformation, emphasizing the pivotal changes and adventures she pursued post-divorce that influenced her career trajectory.
(11:33) Kasey shares the impact of a transformative trip to Beirut that catalyzed her decision to start her own business upon returning to unexpected job loss.
(14:41) Discussion on overcoming imposter syndrome and the importance of self-belief in personal and professional growth.
(20:06) Kasey talks about aligning one’s professional efforts with personal strengths and passions to achieve deeper satisfaction and success.
(23:14) Mike and Kasey critique conventional productivity paradigms, advocating for a focus on meaningful and fulfilling activities.
(28:16) Kasey introduces the concept of the "solo CEO sweet spot," encouraging entrepreneurs to balance personal desires with market needs effectively.
(32:21) Mike shares his experiments with optimizing daily routines for increased productivity and personal well-being.
(36:02) Discussion on the importance of regular reflection and strategic planning to maintain alignment with goals.
(41:05) Kasey shares about her custom AI tool, "Kasey Bot," designed to provide strategic advice and support through simulating future-oriented dialogues.
(47:56) Mike and Kasey talk about the transformative power of personal narratives and storytelling in achieving professional and personal growth.
(49:00) Kasey reflects on societal shifts in work expectations, emphasizing the increasing demand for meaningful and purpose-driven careers.
**(54:24)**Mike and Kasey discuss the value of authenticity and vulnerability in professional settings, noting how personal challenges can lead to greater connection and support.
(58:19) Audience Q&A session focusing on transitioning from corporate life to entrepreneurship, discussing practical strategies for risk management and personal growth.
(01:00:25) Kasey talks about upcoming workshops and the potential of AI in personal development, encouraging listeners to explore these tools.
HELP US OUT!
Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it.
BOOKS AND RESOURCES
- Doppelganger by Naomi Klein - Kasey mentioned this book while discussing themes around late-stage capitalism and societal challenges.
- The Artist's Way - Kasey referred to this book when discussing the practice of morning pages, a reflective writing exercise that the book advocates for personal creativity and clarity.
- Four Thousand Weeks: Time Management for Mortals - Kasey critiqued traditional notions of productivity and recommended this book for a different perspective on managing time and prioritizing meaningful work.
- A Creative Act by Rick Rubin - Another book Kasey recommends for its insights into creativity and personal expression.
- Ness Labs newsletter- A newsletter Anne-Laure Le Cunff that focuses on topics like neuroscience, productivity, and mental wellness - that Kasey mentioned
- Sign up for Kasey's newsletter.
- Connect with Kasey on LinkedIn.
